More free publicity for your brand or company?

Are you looking for a freelance PR & Communication professional? Someone who knows exactly how to put your company or brand in the limelight?
Hilde Kok is the go-to specialist. 

If you you're visiting this website and don't speak Dutch, you may wonder what this website is all about. What does ‘in de schijnwerpers’ mean? It’s Dutch for ‘in the limelight/spotlights’. If you're looking for someone to grab the attention of the media and your target audience in the Netherlands or BeNeLux, that’s where you would want to be, right? Hilde Kok, Freelance PR & Communication Professional, is specialized in creating free publicity in this region. Specifically for IT/Tech companies and lifestyle brands.

Being a PR-consultant with over 15 years of experience, Hilde is inventive, enthusiastic and thorough in her work. She is the perfect storyteller with a creative mind. She simply can’t read a magazine or newspaper without spotting opportunities for her clients. 

Hilde Kok PR Communicatie Specialist


Hilde has more than 15 years of PR-experience. She knows the media landscape inside out and opens doors that remain closed to others.


Hilde is a brilliant storyteller and knows exactly what story to write and how to bring your organisation or brand to the right journalists, editors, bloggers and other groups. Whether it is an SEO press release, PR research or another event, it always come down to coming up with the right news and at the right time.

Hilde is down to earth and not averse to rolling up her sleeves to achieve great results.


Pitching stories, designing brochures, writing blogs and client cases or creating content for websites and social media channels: Hilde is not only a PR professional, but also an all-round communication specialist & she feels completely at home in the online media landscape.

More than a freelancer

Hilde is flexible and able to will work with you as if she was your colleague.  If required, she can be a committed member of your team.  Hilde is meticulous in her work and will always go that extra mile to get the work done.  She has a flexible team of PR professionals, copywriter and DTP specialists.



Brands and companies count on her expertise, but PR- and communication agencies also get her help. She's specialized in the Tech/IT sector (Dutch as well as international companies). For GitLab, HashiCorp and Open Infrastructure Foundation for example, Hilde works in an international team of freelance colleagues.

You’re in good company

Before becoming a freelancer, Hilde was employed at companies like Japan Tobacco International, Microsoft Business Solutions, Oracle and PR agencies Text 100 and Evident PR. At the agency side, she worked for Ahrend, Altran, Basil, Bausch+Lomb, Bosch, Brink Climate Systems, Geesa, IBM, Icopal, Kingspan, Marktplaats/eBay, NEC Philips, Nefit, NXP, Nuance Communications, Sphinx, Success, Tridion, Trinicom and Unidek. 


Since then she has created impact for such companies as Autodesk, BlueConic, Cloud Native Computing Foundation, Deezer, Dotdigital, GitLab, HashiCorp, HMD Global, NGINX, OpenInfra Foundation, Reflexis, Spacemaker, 2N, AutoTrack, Skyscanner, Union, Weight Watchers, Cleardrop, DRL Products, Marsaki, Istia, Mealhero, Nexor, Nederlandse Beroepsvereniging van Professional Organizers, PT PowerTechnics, Phaos, Sprangers Bouwbedrijf and Tentive. 




Need more info, sample texts or advice? Please contact me by phone or e-mail. 

T +31(0)6 296 22 599
E hilde@indeschijnwerpers.eu


Keizersgracht 241

KvK: 56588569
BTW: NL138003191B02