More free publicity for your brand or company?

Are you looking for an international PR & Communications professional who is able to put your organisation in the spotlights in the Netherlands or Benelux?
Either through press releases, interviews with journalists, blogs, whitepapers, customer cases or marketing support?
One who knows exactly how to promote your company or brand in this region in English or Dutch?
Or are you a foreign PR agency looking for a Dutch PR professional, to help you promote your project in the Netherlands or Benelux?
Welcome to this website, I am happy to help you! 

If you don't speak Dutch, you may wonder what this website is all about.
What does ‘in de schijnwerpers’ mean? It’s Dutch for ‘in the limelight/spotlights’.
If you're looking for someone to grab the attention of the media and your target audience, that’s where you would want to be, right?

Being a PR-consultant in the Netherlands and Benelux with over 15 years of experience, Hilde is inventive, enthusiastic and thorough in her work. She is the perfect storyteller with a creative mind. She simply can’t read a magazine or newspaper without spotting angles for clients. 

Hilde Kok PR Communicatie Specialist


Hilde has more than 15 years of PR-experience. She knows the media landscape inside out and opens doors that remain closed to others.


Hilde is a brilliant storyteller and knows exactly what story to write and how to bring your organisation or brand to the right journalists, editors, bloggers and other groups. Whether it is drafting a press release, bringing journalists to an event, pitching interviews,  drafting questions for surveys, interviewing your clients for customer stories or localizing blogs or byliners, it always come down to coming up with the right news and at the right time.


Pitching stories, designing brochures, writing blogs and client cases or creating content for websites and social media channels: Hilde is not only a PR professional, but also an all-round communication specialist who feels completely at home in the online media landscape.

More than a freelancer

Hilde is flexible and able to will work with you as if she was your colleague.  If required, she can be a committed member of your team.  Hilde is meticulous in her work and will always go that extra mile to get the work done.  She has a flexible team of PR professionals, copywriter and DTP specialists.



Brands and companies count on her expertise, but PR- and communication agencies also get her help. Hilde is used to working in international teams.

You’re in good company

Before becoming an independent PR Consultant, Hilde was employed at companies like Japan Tobacco International, Microsoft Business Solutions, Oracle and PR agencies Text 100 and Evident PR. At the agency side, she worked for Ahrend, Altran, Basil, Bausch+Lomb, Bosch, Brink Climate Systems, Geesa, IBM, Icopal, Kingspan, Marktplaats/eBay, NEC Philips, Nefit, NXP, Nuance Communications, Sphinx, Success, Tridion, Trinicom and Unidek. 


Since then she has created impact for such companies as Autodesk, BlueConic, Cloud Native Computing Foundation, Deezer, Dotdigital, GitLab, HashiCorp, HMD Global, NGINX, OpenInfra Foundation, Reflexis, Spacemaker, 2N, AutoTrack, Skyscanner, Union, Weight Watchers, Cleardrop, DRL Products, Marsaki, Istia, Mealhero, Nexor, Nederlandse Beroepsvereniging van Professional Organizers, PT PowerTechnics, Phaos, Sprangers Bouwbedrijf and Tentive. 




Looking for more info? Please contact me by e-mail or give me a call:  

T +31(0)6 296 22 599
E hilde@indeschijnwerpers.eu


Keizersgracht 241

KvK: 56588569
BTW: NL138003191B02